Sampling etiquette that works in Thai retail aisles
How promoters greet shoppers, offer trials, and step back without blocking the shelf—practices that keep retailers welcoming return campaigns.
Insights from the sampling floor
Short field notes for trade marketers planning trial campaigns in Thailand.
Choosing outlets when the goal is genuine trial
Footfall alone is not enough. Match outlet format, daypart, and shopper mission to the product you want people to try.
What to measure after a sampling wave—and what to ignore
Trial counts are necessary, but trade teams also need qualitative signals that guide assortment and messaging.