Campaigns that reached the aisle

A selection of sampling waves we planned and staffed for brands trading through Thai retail. Ask us for a briefing if a format fits your next launch.

Shoppers walking through a brightly lit retail corridor
Fresh juice bottles arranged for a tasting display

Mall activation · Bangkok

Weekend juice trial — CentralWorld concourse

Three-day sampling booth for a chilled juice launch, timed with weekend family traffic and coordinated with nearby supermarket listings.

Assorted snack packages on a retail shelf

Field force · Bangkok metro

Snack sampling across Bangkok convenience routes

Two field crews covered forty convenience outlets over ten days, focusing on evening commute shoppers and restocking kits mid-route.

Cosmetic products displayed for a beauty counter demonstration

In-store sampling · Bangkok & Chiang Mai

Skincare trial in department beauty halls

Trained beauty ambassadors offered guided mini-trials beside the brand bay, with hygiene protocols and retailer-approved demo kits.

Cleaning supplies arranged on a supermarket shelf

In-store sampling · Greater Bangkok

Household cleaner demo near cleaning aisles

Live wipe-and-compare demos at supermarket ends, paired with shelf talkers and same-day sell-out observations for the trade team.

Ice cream scoops prepared for tasting

Mall activation · Phuket & Pattaya

Regional ice-cream sampling for summer heatwave

Cold-chain conscious sampling stations in seaside malls, with ambassador scripts tailored to tourist and local mix.

Team reviewing printed reports and notes in a meeting

Reporting · Nationwide outlets

Post-wave insight pack for a beverage relaunch

Consolidated trial data, objection themes, and outlet photos delivered within five business days to guide the next listing conversation.